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Redwood Origins Are Confident They Will Achieve Success by Initiating Strict Goal Driven Timelines

Event Marketing company Redwood Origins sets a timeline in place to help achieve success. The company is working out a specific timeframe and steps to undertake to meet their goals for the second quarter of 2017.

Maxwell Maltz was a plastic surgeon in the 1950s when he began noticing a strange pattern among his patients. When Dr Maltz would perform an operation, he found that it would take the patient about 21 days to get used to seeing their new face. Similarly, when a patient had an arm or a leg amputated, Maltz noticed that the patient would sense a phantom limb for about 21 days before adjusting to the new situation. These experiences prompted Maltz to think about his own adjustment period to changes and new behaviours, and he noticed that it also took himself about 21 days to form a new habit. Maltz wrote about these experiences and said, “These, and many other commonly observed phenomena tend to show that it requires a minimum of about 21 days for an old mental image to dissolve and a new one to gel.”

Redwood Origins are firm believers that when starting a habit, one shouldn’t tell themselves it’s a habit for life. Instead, they implore their contractors to see new habits as something to try for 21 days. When one spends 21 days trying out a new habit, their conscious mind has the choice of stopping it or carrying on, or so it thinks. In fact, neural pathways have formed already, and a person is more than likely to continue in their new habit. As CEO Alex Hartley asserts, “When starting or breaking any habit we tend to tell our conscious mind we are going to change and it’s for life. Your conscious mind will just say ‘is that right? I’m in charge here; I’ll decide’ so there will be a battle between your two sides of your conscious mind. If you tell your mind you want to try something for 21 days, it won’t be so unwilling to co-operate.”

Redwood Origins are incorporating these teachings into their work schedule and have set their first sales deadline for May 20th, 2017- the date which the Sales & Marketing Awards take place in London. The firm help brands to deliver personalised messages to their audience through engaging event marketing campaigns. Creating immersive brand experiences, every customer interaction made through one of their campaigns is unique and leads to greater customer satisfaction and stronger relationships. The company refuse to give into digital fads and believe that marketing works best when it is personal and face to face.  

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